Template library
WhatsApp template examples, by what they are for.
Ten use cases, each with a template, its variables, variants, when to send it and what gets it rejected. Every example passes our template checker; Meta still reviews each one.
Three categories, three prices.
Utility
About something the person did or needs: an order, a payment, a booking, an account. Non-promotional, by Meta's definition.
Marketing
Anything promotional or persuasive: offers, sales, new arrivals, welcome messages, cart reminders. Only to people who opted in.
Authentication
One-time codes, in wording Meta sets. No custom text, links, media or emoji.
Definitions from Meta’s template categorisation guide, read 30/09/2026.
Utility templates
Order confirmation WhatsApp template
Hi {{1}}, your order {{2}} is confirmed. We will message you the moment it ships. Reply here to change anything.
D2C and retail
Payment reminder WhatsApp template
Hi {{1}}, a payment of ₹{{2}} for {{3}} is due on {{4}}. Reply here if you have already paid or need help with it.
Appointment reminder WhatsApp template
Hi {{1}}, this is a reminder for your appointment at {{2}} on {{3}}. Please arrive 10 minutes early. Reply RESCHEDULE if you need to change it.
Clinics and hospitals
Feedback request WhatsApp template
Hi {{1}}, thank you for choosing {{2}}. How was your experience today? Your answer goes straight to the team.
Booking confirmation WhatsApp template
Hi {{1}}, your {{2}} at {{3}} is booked for {{4}}. Reply here to change it.
Services and real estate
Real estate WhatsApp templates for site visits
Hi {{1}}, your visit to {{2}} is confirmed for {{3}} at {{4}}. Our executive will meet you at the gate. Reply here to change the time.
Services and real estate
Marketing templates
Abandoned cart WhatsApp template
Hi {{1}}, you left {{2}} in your cart at {{3}}. It is still available. Reply here if you need help completing the order.
D2C and retail
WhatsApp welcome message template for customers
Hi {{1}}, welcome to {{2}}. Save this number: this is where your updates, reminders and offers will arrive. Reply STOP any time to opt out.
Marketing WhatsApp template examples: offers and sales
Hi {{1}}, {{2}} has {{3}} until {{4}}. Reply here to book before the slots fill up.
Questions about WhatsApp templates
What is a WhatsApp template?
A message format a business gets approved by Meta before it can start a conversation on the WhatsApp Business Platform. It has a body with variables for the parts that change, and optionally a header, a footer and buttons. Replies inside the 24-hour customer service window do not need a template.
What are the three WhatsApp template categories?
Utility, for messages about the person's own order, booking, payment or account; marketing, for anything promotional; and authentication, for one-time codes. Meta charges each category at its own rate and decides the category at review.
Can I copy these templates?
Yes. Change the names and details to your business, keep the structure, and run your version through the template checker before you submit it. Meta reviews every template, so no example can promise approval.
Before you submit
The checker tests a template against Meta’s published limits and common rejection reasons, and shows it as it will look on a phone.
Talk to us.
In a forty-minute call we go through what you send today, what it costs you, and what a flagged number would cost you. Then we set up a workspace on your own Meta app and build the first campaign with you.