Utility template
Booking confirmation WhatsApp template
A booking confirmation WhatsApp template for salons, studios and home services, a reminder the day before with a reschedule button, and the mistakes to avoid.
The short answer
A booking confirmation is utility: it confirms a service the customer booked, with what, where and when. Pair it with a reminder the day before that carries a reschedule button, and fewer slots go empty. Both stay utility as long as neither adds an offer or suggests another service.
10:24 am
Category: Utility Name: booking_confirmation
Hi {{1}}, your {{2}} at {{3}} is booked for {{4}}. Reply here to change it.What each variable holds
- {{1}}
- The customer's first name
- {{2}}
- The service: a haircut, a deep clean, a class
- {{3}}
- Your business or branch name
- {{4}}
- The day and time: Saturday, 3:00 pm
Meta needs an example value for each variable when it reviews the template. The ones in the preview are examples.
A variant
10:24 am
The day before
A reminder with a one-tap reschedule, when there is still time to fill the slot.
Category: Utility Name: booking_reminder
Hi {{1}}, a reminder for your {{2}} at {{3}} tomorrow at {{4}}. See you then.Buttons: Reschedule (quick reply)
When to send it
- The confirmation the moment the booking is made.
- The reminder the day before, not the same morning.
- Answer reschedule replies in the conversation the reply opens.
What gets it rejected or re-categorised
- Suggesting an add-on service in the confirmation. Cross-selling makes it marketing.
- Leaving the time vague. Put the day and time in the variable, the way you would say it.
- Ending on the time variable. Close the body with a fixed sentence, such as Reply here to change it.
In our platform the booking confirmation and reminder ship in the pack for salons, studios and home services, with a rebooking journey.
Services and real estateQuestions
How do I confirm a booking on WhatsApp?
Send a utility template with the customer's name, the service, the place and the day and time, as soon as the booking is made, with a line that says how to change it.
Should I send a reminder as well as the confirmation?
Yes, the day before, with a reschedule button. A customer who cannot make it can say so while the slot can still be filled.
Is a booking confirmation a utility template?
Yes, when it is only about the booking. Suggesting another service or adding an offer makes it marketing.
Talk to us.
In a forty-minute call we go through what you send today, what it costs you, and what a flagged number would cost you. Then we set up a workspace on your own Meta app and build the first campaign with you.