D2C and retail
Every launch costed before it sends, every rupee traced to an order.
A festive campaign to forty thousand people is a decision, not a button. Here it comes with an exact rupee cost, a held-back list with reasons, a pace that fits the number's limit, and a funnel that ends at revenue.
Riya Shah
Window closes in 17h 12m · Team: Support
Today
WhatsApp for d2c and retail
WhatsApp marketing for a D2C or retail brand means opted-in customers receive launches and offers as template messages, order and shipping updates as utility messages, and a re-order nudge at the right interval, all from one business number that a support team also answers. Done well, each campaign shows its cost before sending, conversions are attributed back to the campaign and the ad that started the conversation, and the number's quality rating is protected so the next launch can still be sent.
What changes on day one
Launches that do not burn the number
Frequency caps hold anyone who already heard from you this week. Engagement scoring skips the people who never read. The Guard pauses the send if the rating moves.
Order updates over the API
Your store posts "shipped" to the events endpoint; a utility template goes out with the tracking link, and a journey ends the moment the customer replies.
Return on ad spend you can defend
Click-to-WhatsApp ads carry their ad id into the conversation. Conversions posted from your store land on the ad, the campaign and the journey, and go back to Meta.
The features behind this: Campaigns and templates, Analytics, return on spend and AI, Number Quality Guard.
Image slot. A warehouse or packing bench, or the founder with product. Landscape, people at work, natural light.
The industry pack installs
- Order shipped and delivered templates
- Abandoned cart nudge journey
- Re-order reminder at 30 days
- A returns menu bot with hand-over
All as drafts, edited by you before anything sends.
Questions from d2c and retail
Does it integrate with Shopify or WooCommerce?
Through the REST API, Zapier or Make. A store event such as order shipped sends the utility template and posts the conversion; native catalogue sync is not a feature yet, and this page says so.
Can I recover abandoned carts on WhatsApp?
Yes, as a journey started by an event your store posts when a cart is abandoned, sending a template after a delay and exiting the moment the person buys or replies. Frequency caps still apply.
How do I track revenue from a WhatsApp campaign?
Post each order as a conversion with the customer's number and value. It is attributed to the last campaign received, the journey and the ad, and the funnel shows revenue beside cost.
Talk to us.
In a forty-minute call we go through what you send today, what it costs you, and what a flagged number would cost you. Then we set up a workspace on your own Meta app and build the first campaign with you.