Marketing template
Marketing WhatsApp template examples: offers and sales
Marketing WhatsApp template examples for festive offers and sales, what makes a template marketing, and how often to send them without hurting your number's quality.
The short answer
A marketing template is anything promotional: an offer, a sale, a new arrival, a festive greeting from a business. Meta charges it at the marketing rate and it can go only to people who opted in. The bigger risk is the number's quality rating, which falls when people block or report messages, so fewer, better-aimed campaigns do more than frequent ones.
Festive offer
10:24 am
Category: Marketing Name: festive_offer
Festive offer
Hi {{1}}, {{2}} has {{3}} until {{4}}. Reply here to book before the slots fill up.What each variable holds
- {{1}}
- The customer's first name
- {{2}}
- Your business name
- {{3}}
- The offer, in plain words: 20% off all facials
- {{4}}
- When it ends: Diwali, Sunday, 31 Oct
Meta needs an example value for each variable when it reviews the template. The ones in the preview are examples.
A variant
Sale starts now
10:24 am
A sale
A text header makes the message scannable in the chat list.
Category: Marketing Name: sale_announcement
Sale starts now
Hi {{1}}, {{2}} is on at {{3}} until {{4}}. Reply here to reserve anything before it goes.When to send it
- To a segment that bought or asked recently, not to the whole database.
- In the evening or at the weekend for consumer offers, and within quiet hours for everything.
- With a frequency cap. Our platform's default is one message per person per 24 hours, and a workspace can set up to four rules.
What gets it rejected or re-categorised
- Filing an offer as utility. Meta re-categorises it, and for a business it has warned before, it does so without notice.
- Sending to people who opted in only to order updates.
- Several campaigns in a week to the same people. Blocks and reports lower the quality rating.
In our platform every campaign shows its audience after opt-outs, frequency caps and disengaged contacts are removed, and the exact cost at Meta's rate, before you send.
Campaigns and templatesQuestions
What is a marketing template on WhatsApp?
Any template with promotional or persuasive intent: offers, sales, new products, invitations, and greetings sent to promote the business. Meta charges marketing templates at the marketing rate for the recipient's country.
How often can I send marketing templates?
There is no safe number to aim for; the quality rating reflects how people respond. Send to people who engage, cap how often each person hears from you, and stop sending to those who never read.
Is a festival greeting from a business a marketing message?
Yes. It is not about a transaction the person made, so it cannot be utility, and it is usually meant to promote the business.
Talk to us.
In a forty-minute call we go through what you send today, what it costs you, and what a flagged number would cost you. Then we set up a workspace on your own Meta app and build the first campaign with you.