Campaigns and templates
Know the cost, the audience and the risk before you press send.
A campaign here is reviewed, not launched. The estimate is exact and in rupees, the audience is honest about who will be held back and why, and the send is paced to the number's limit instead of fired at it.
Estimated cost, at Meta’s rate
₹0.00
4,600 people now · Marketing, at Meta’s rate card · no markup
212
held by a frequency cap until Friday. Deferred, not dropped.
1,384
skipped: opted out, low engagement, or inside quiet hours.
Paced over 46 minutes to fit today’s allowance. A/B hold-out of 10%, winner by read rate at two hours.
Drafted by Aman, 12/09/2026, 4:20 pm. Waiting for a manager to approve.
What it is
WhatsApp broadcast campaigns send an approved template message to a segment of opted-in contacts through the WhatsApp Business Platform. Unlike a WhatsApp group or broadcast list, each recipient gets an individual message with its own delivery, read and reply status. This campaign tool shows the exact rupee cost at Meta's rate before sending, holds contacts under a frequency cap, skips people who never read, runs A/B tests with an automatic winner, requires manager approval when you want it, and paces the send to the number's daily limit.
What it does
Every line below is in the product today. The ones marked only here were not found in WATI’s, AiSensy’s or Interakt’s public documentation on 20/09/2026.
Exact cost before sendingOnly here
Rupee cost by Meta category at Meta's own rate card, no markup, with who is held or skipped and why.
A/B with a hold-out
Send two variants to a sample. After the decision window the winner goes to the rest on its own.
Maker-checker approval
Agents draft, managers approve. The riskiest action in the product always asks first.
Recurring, retargeting, best hour
Weekly campaigns on a schedule. Re-broadcast to "delivered, not read" in two clicks. Each contact's best hour learned from when they read.
Safeguards you do not have to remember
Frequency caps, quiet hours and warm-up pacing, all applied at the queue. Link tracking wraps every button so clicks feed the funnel.
Marketing Messages Lite
One switch per number sends through Meta's optimised path, ordered by who is likely to open, at the same price, with a fallback if Meta refuses a send.
Every template type, previewed exactly
Carousel, limited-time offer, copy-code, image, video and document headers, dynamic URL buttons, form buttons. A WhatsApp-style preview and a test-send to your own phone before Meta sees it.
Category guard and template health
A warning when marketing-shaped copy is about to be submitted as utility. Delivery and failure trends per template, with an alert when one degrades.
Questions about campaigns and templates
How much does a WhatsApp broadcast cost?
Meta charges per delivered template message, by category (marketing, utility, authentication) and country, and publishes the rate card. This tool passes Meta's rate through with no markup and shows the total in rupees before you send. Your platform fee is separate and annual.
Can I send a broadcast without opt-in?
No. Meta's WhatsApp Business Messaging Policy requires opt-in for business-initiated messages, and sending without it is the fastest way to a low quality rating. The product keeps opt-in and opt-out on every contact and enforces opt-outs at the queue.
What is Marketing Messages Lite?
Meta's optimised delivery path for marketing templates. When switched on for a number, Meta orders delivery by who is likely to open, at the same price. The product checks the number's onboarding state with Meta first and falls back to the ordinary path if a send is refused.
Can a manager approve campaigns before they send?
Yes. With approval switched on, agents draft and submit, and a member with the approve permission releases or rejects the campaign. The pending count appears on Home.
Talk to us.
In a forty-minute call we go through what you send today, what it costs you, and what a flagged number would cost you. Then we set up a workspace on your own Meta app and build the first campaign with you.