Number Quality Guard
We protect the asset your business runs on.
A WhatsApp number carries a quality rating and a daily limit that Meta moves without asking. Since October 2025 one bad campaign damages every number in your portfolio. Every other platform tells you afterwards. This one watches, slows down, stops, and tells you why.
of 5,000 today · tier 3 of 5
RatingMedium
Two campaigns paused by the Guard
14/07, 6:40 pm
Rating fell to Medium. Festive launch and Re-order nudge paused themselves.
14/07, 6:41 pm
In the seven days Meta judged: festive_launch_v3 had 41 recipients turn it away and 12 opt-outs. Next: reorder_reminder, 6 and 2.
What it is
Number Quality Guard is a set of automatic protections for a business's WhatsApp phone numbers. It reads each number's quality rating and daily messaging limit from Meta every fifteen minutes, paces new numbers up through a warm-up schedule, enforces frequency caps and quiet hours at the sending queue, pauses a campaign on its own when the rating drops to red or failures spike, and names the template that caused a rating drop. No other WhatsApp platform sold in India does this proactively; the rest report a drop after it has happened.
What it does
Every line below is in the product today. The ones marked only here were not found in WATI’s, AiSensy’s or Interakt’s public documentation on 20/09/2026.
Auto-pause, mid-sendOnly here
A campaign stops on its own when the rating drops to red or failures spike while it runs, and resumes only when a person says so.
Rating-drop attributionOnly here
When the rating falls, the alert names what the number was sending in the seven days Meta judged, ranked by who turned it away and the opt-outs that followed.
Alerts from Meta, in words
Limit decisions, restrictions, bans and their lifting, flagged numbers and limit changes, each with one line of advice, counted in the header until cleared.
Frequency caps at the queue
Up to four rolling windows per workspace, such as two marketing messages a week, enforced across every campaign and journey. Deferred, never dropped.
Warm-up schedules
A new number paces up day by day instead of blasting on day one. Sends over today's cap wait for tomorrow.
Engagement-scored sending
Every contact carries a score from ninety days of reads, replies and clicks. Skip the people who never read, and message the ones who want to hear from you.
Content-health radar
Which templates and numbers are drawing failures and opt-outs, so the content that burns the number is visible before Meta reacts to it.
Template quality and re-pricing guard
Meta's own score per template: medium warns, low pauses its campaigns. A move to another price category holds the send and asks first.
Questions about number quality guard
What is a WhatsApp quality rating?
A score Meta assigns to each business phone number, shown as high, medium or low (green, yellow, red) in WhatsApp Manager. It reflects how recipients reacted to messages in the last seven days, mainly blocks and reports. A low rating stops the number from moving to a higher messaging limit and can lead to restrictions.
What are WhatsApp messaging limits?
The number of business-initiated conversations a business can open in a rolling 24-hour period. Meta's published tiers start at 250 and scale to 2,000, 10,000 and unlimited as the business sends high-quality messages. Limits are set at the business portfolio level and shared by all numbers in it.
Can the Guard stop a number from being banned?
It cannot override Meta, but it removes the common causes: it holds contacts who already heard from you, skips people who never read, paces a new number up gradually, and stops a campaign the moment the rating moves. Meta's decisions are still Meta's, and the Guard shows them to you in words.
Does the Guard work with several numbers?
Yes. Every number in a workspace has its own rating, limit, warm-up switch and Marketing Messages Lite switch, and the portfolio-shared limit is shown on each number's page.
Talk to us.
In a forty-minute call we go through what you send today, what it costs you, and what a flagged number would cost you. Then we set up a workspace on your own Meta app and build the first campaign with you.