Utility template

Appointment reminder WhatsApp template

An appointment reminder WhatsApp template for clinics and hospitals, a confirmation for the moment of booking, and a reschedule button patients can use with one tap.

The short answer

An appointment reminder is utility: it is about a booking the patient made. Send a confirmation when the appointment is booked and a reminder the day before, each with a way to reschedule by reply. A reply opens the 24-hour customer service window, so the front desk can then answer in plain messages without another template.

Hi Asha, this is a reminder for your appointment at Naari Clinic on 12 Aug, 4:00 pm. Please arrive 10 minutes early. Reply RESCHEDULE if you need to change it.

10:24 am

Reschedule

Category: Utility Name: appointment_reminder

Hi {{1}}, this is a reminder for your appointment at {{2}} on {{3}}. Please arrive 10 minutes early. Reply RESCHEDULE if you need to change it.

Buttons: Reschedule (quick reply)

Open in the checker

What each variable holds

{{1}}
The patient's first name
{{2}}
The clinic or hospital name
{{3}}
The date and time, as you would say it: 12 Aug, 4:00 pm

Meta needs an example value for each variable when it reviews the template. The ones in the preview are examples.

A variant

Hi Asha, your appointment with Dr. Mehta is confirmed for 12 Aug, 4:00 pm. We will send a reminder the day before.

10:24 am

At the moment of booking

Confirms the doctor and time, and sets the expectation of a reminder.

Category: Utility Name: appointment_confirmation

Hi {{1}}, your appointment with {{2}} is confirmed for {{3}}. We will send a reminder the day before.
Open in the checker

When to send it

  • The confirmation as soon as the appointment is booked.
  • The reminder the day before, in the afternoon, when there is still time to reschedule.
  • Answer reschedule replies inside the 24-hour window, in plain messages.

What gets it rejected or re-categorised

  • A diagnosis, a test name or anything clinical in the reminder. A message preview shows on the lock screen.
  • A health package offer in the same message. An offer makes it marketing.
  • Putting the date as the last word, as in on {{3}}. The body cannot end with a variable; add a closing sentence.

In our platform the appointment confirmation and reminder ship in the healthcare pack, with reports ready, prescription refill and post-visit follow-up.

Clinics and hospitals

Questions

How do I send appointment reminders on WhatsApp?

Create a utility template with the patient's name, the clinic and the date and time, get it approved, and send it the day before each appointment from your booking system or a WhatsApp platform. Add a reschedule button so patients can answer with one tap.

Is an appointment reminder a utility template?

Yes. It is specific to a booking the patient made and has no promotional intent. It becomes marketing if it adds an offer, such as a discounted health package.

Can patients reschedule by replying?

Yes. A quick reply button such as Reschedule sends a reply that opens the 24-hour customer service window, and the front desk can then offer new times in plain messages.

More templates

Talk to us.

In a forty-minute call we go through what you send today, what it costs you, and what a flagged number would cost you. Then we set up a workspace on your own Meta app and build the first campaign with you.