Utility template

Real estate WhatsApp templates for site visits

Real estate WhatsApp message templates for site visits: a confirmation, a reminder the day before, and a follow-up after the visit, with which ones count as marketing.

The short answer

A site visit runs on three messages: a confirmation when it is booked, a reminder the day before, and a follow-up after. The confirmation and reminder are utility, because they are about a visit the buyer booked. A new listing sent to your whole database is marketing, and belongs in a campaign to people who agreed to receive them.

Hi Asha, your visit to Green Meadows, Tower B is confirmed for Saturday at 11:00 am. Our executive will meet you at the gate. Reply here to change the time.

10:24 am

Category: Utility Name: site_visit_confirmation

Hi {{1}}, your visit to {{2}} is confirmed for {{3}} at {{4}}. Our executive will meet you at the gate. Reply here to change the time.
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What each variable holds

{{1}}
The buyer's first name
{{2}}
The project and tower, or the address
{{3}}
The day
{{4}}
The time

Meta needs an example value for each variable when it reviews the template. The ones in the preview are examples.

Variants

Hi Asha, a reminder for your site visit to Green Meadows tomorrow at 11:00 am. Reply RESCHEDULE if you need another time.

10:24 am

Reschedule

The day before

With a one-tap reschedule.

Category: Utility Name: site_visit_reminder

Hi {{1}}, a reminder for your site visit to {{2}} tomorrow at {{3}}. Reply RESCHEDULE if you need another time.

Buttons: Reschedule (quick reply)

Open in the checker
Hi Asha, a 3 BHK in Navrangpura just came up, ready to move in. Reply here for photos and a visit.

10:24 am

A new listing

Marketing: it is not about a visit the buyer booked. Send it only to people who opted in to listings.

Category: Marketing Name: new_listing

Hi {{1}}, a {{2}} in {{3}} just came up, {{4}}. Reply here for photos and a visit.
Open in the checker

When to send it

  • The confirmation as soon as the visit is fixed.
  • The reminder the day before, with the meeting point.
  • New listings as a campaign, to a segment that asked for them, not to every enquiry.

What gets it rejected or re-categorised

  • A price drop or an offer in the visit confirmation. That makes it marketing.
  • Sending new listings to every past enquiry. Uninterested buyers report messages, which hurts the number.
  • Asking for PAN or bank details inside a template. Collect documents in the conversation or at the office.

In our platform the real estate pack carries these templates with a lead nurture journey and pipeline stages for enquiries.

Services and real estate

Questions

What WhatsApp messages should a real estate business send?

A confirmation when a site visit is booked, a reminder the day before, a follow-up after, and new listings as a separate marketing campaign to buyers who asked for them.

Is a new property listing a marketing template?

Yes. It promotes a property the buyer did not ask about in a booking, so it is marketing, charged at the marketing rate and sent only to people who opted in.

Can I send a brochure in a WhatsApp template?

Yes. A template can have a document header, so a brochure PDF can arrive with the message. The document is supplied when you send.

More templates

Talk to us.

In a forty-minute call we go through what you send today, what it costs you, and what a flagged number would cost you. Then we set up a workspace on your own Meta app and build the first campaign with you.

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